Thinking Forward Forum 2025
End Client: BCD Meetings & Events | Services: Art Direction, Event Branding, Environmental Branding
Thinking Forward Forum brought together BCD Meetings & Events leaders from across North America to discuss the future of the business, share ideas, and strengthen collaboration across teams. For the 2025 edition in Orlando, the event built on BCD’s existing Thinking Forward initiative and its annual theme, “Expand. Embrace. Excel.”
Starting with the existing Thinking Forward lockup, emblem, and color palette, the event identity expanded the system into something specific to the Forum. The added “Forum” designation gave the event its own voice, while forward-pointing forms, angled compositions, and repeated linework reinforced the idea of progress already embedded in the parent identity.
Warm gradient tones bring more energy to BCD’s deep blue, while cropped views of Orlando connect the system to its setting without turning the destination into the main idea. The result is a flexible event system designed to carry from registration and signage to credentials, environmental graphics, and other on-site applications.
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Strategic thinking. Thoughtful execution. Designed to connect,
engage, and move brands forward.
Let's build something remarkable.
Contact us
email address
hey@puenter.agency
phone
+52 1 55 3007 1888
