Winners Circle 2024
End Client: Goodyear | Partner: BCD Meetings & Events | Services: Art Direction, Event Branding
Goodyear Winner’s Circle is an incentive program created to recognize top-performing tire dealers with a destination experience shared with their guests. For the 2024 edition, approximately 850 attendees traveled to Punta Cana across two consecutive waves, combining recognition, leisure, and hosted activities in a Caribbean setting.
The identity takes its cue from the Winner’s Circle name, using layered circular forms as the main graphic device throughout the event. Their repetition creates a simple, recognizable system that can shift in scale and composition while keeping every piece connected.
A palette of deep Goodyear blues with brighter blue and green accents brings in the color and relaxed character of Punta Cana without turning the event into a generic tropical theme. The system was applied across pre-trip communications, program materials, luggage pieces, welcome gifts, credentials, signage, and other on-site touchpoints, helping the experience feel consistent from the build-up to arrival.
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