An annual report for an in-house creative services team, summarizing each year of output for internal stakeholders: assets delivered against goal, design hours invested, most requested deliverables, and the teams and projects behind them. Two editions were designed one year apart, each built to be read quickly and shared widely.

The FY22 edition established the structure: a single line guiding the reader from top to bottom, large colored figures with quieter labels, and spot illustrations tied to each metric, from a target for campaigns to a handshake for the top requesting team. Rankings stayed simple, with numbered lists and three bars comparing the most requested deliverables.

The FY23 edition kept the same foundation, since both years sit within the same brand system, and put the effort into variety. Spot icons grew into full illustrated scenes that bridge each section, each deliverable type took its own shape (circles, squares, and triangles), and a ring chart was added to show each team’s share of the year’s output. The goal was a report that feels familiar to returning readers without reading as a repeat.

All illustrations are original work, except for the human figures, taken from the client’s illustration library. Client details, names, and figures have been modified for confidentiality.